Promoting natural and healthy development for the audience aged 0 to 9 is one of Bibi's basic premises. The brand, which aims to do good to generate good memories, is a pioneer and leader in the children's segment, being the first footwear manufacturer certified by the Diamond Seal of the Sustainable Origin Program. Founded in 1949 and with factories in Parobé (RS) and Cruz das Almas (BA), it produces more than 2.6 million pairs/pieces per year for more than 60 countries on five continents.