Visit
Discover the Brazilian Footwear Show! With two editions per year, the event brings together the best of “Made in Brazil” footwear in one place. A unique and dynamic trade fair, BFSHOW is the right place for those looking to do business and create new connections with the biggest footwear industry in the West
Exhibiting brands
Directions
Located in the Anhembi District in São Paulo, BFSHOW takes place in one of the city’s most accessible areas, with easy access by car, taxi, ride-hailing apps, and public transportation. The venue offers complete infrastructure to welcome visitors from all over Brazil and around the world, on-site parking available throughout the event, and a free shuttle service to make your access to the trade fair even more convenient.
Reasons to attend
Content by
Fashion Directions
The BFSHOW Shopping Guide, developed in partnership with the Fashion Directions portal, is a strategic material that maps the main trends, colors, and key products for footwear and handbags. The guide aims to increase purchasing accuracy by highlighting fashion and consumer trends for collections, focusing on attributes that drive sales.
Access the BFSHOW Shopping GuideNewsletter
Stay up to date with BFSHOW news!
Buyer Program
The BFSHOW Buyer Program is an initiative of the Brazilian Footwear Show that aims to invite national and international buyers to discover, visit, and do business with brands from the biggest footwear industry in the West at the leading footwear trade fair in Brazil.
STEP 2
BFSHOW carries out a ranking of buyers based on the submitted indications and the criteria previously shared with exhibitorsSTEP 3
According to their position in the ranking, buyers are invited to receive either airfare or accommodation courtesyATTENTION
Simply being nominated by exhibiting companies does not guarantee eligibility for a courtesy benefit. Invitations are sent by email, and the courtesy must be validated within a set deadline by the selected buyer.
What are the ranking criteria for the National Buyer Program?
- Number of indications, meaning buyers most frequently nominated by exhibitors;
- Proportional distribution across footwear purchasing regions in Brazil, aiming for regional dispersion and national reach;
- Purchasing segment, as the trade show is segmented and all segments are important;
- Active buyers or potential new buyers (according to exhibitor information);
- Not having received a courtesy invitation in November 2025, as the program aims to encourage new buyers to attend BFSHOW (this is not an exclusion criterion, but a scoring factor that prioritizes buyers who have not previously been benefited).
What are the ranking criteria for the International Buyer Program?
- Number of indications, meaning buyers most frequently cited by exhibitors;
- Key markets of interest and main destinations of Brazilian exports;
- Purchasing segment, as the trade show is segmented and all segments are important;
- Potential new importers and current importers of Brazil (according to exhibitor information);
- Not having received a courtesy invitation in November 2025, as the program aims to encourage new buyers to attend BFSHOW (this is not an exclusion criterion, but a scoring factor that prioritizes buyers who have not previously been benefited).
FAQ
Travel
and accommodation
Plan your trip with greater convenience and take advantage of special rates to attend the BFSHOW
Rede Intercity Hotels
10% discount on the rate, breakfast included. Hotels participating in the partnership: Intercity Anhembi; Intercity Tatuapé; and Intercity SP Paulista. Bookings through agency.
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Rede Accor
12% discount on the public rate. Hotels participating: Ibis Budget São João; Ibis SP Tatuapé; Ibis Styles SP Centro; Ibis SP Barra Funda; Ibis Styles SP Barra Funda; Mercure SP Barra Funda; Mercure Guarulhos. Bookings through the website or agency.
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Rede Meliá Hotels
Breakfast included. Minimum of 10 rooms. Participating hotels: Tatuapé By Meliá; Meliá Paulista; Innside Higienópolis and Meliá Ibirapuera. Bookings through agency.
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Travel
partners
Enjoy special airfare rates to travel to the BFSHOW
Latam
Official Airline of the BFSHOW 2026, offering a 25% discount on the public fare for routes between Brazil and São Paulo, according to ticket issuance rules.
Get in touchServices
Check out the available services to make your experience at the BFSHOW even more convenient and complete