The story of Via Marte began in 1977, in Nova Hartz. Since the very beginning, the brand has carried a strong determination: to always be a reference in fashion and quality. This goal has been achieved over the years through investments in technology, research, design, and communication. The constant commitment to staying connected with the best of the fashion world results in highly desired collections that appeal to a wide variety of women’s styles through their unique designs. Customer satisfaction is reflected on social media — the brand’s main direct communication channel with consumers. Today, Via Marte has more than 5 million fans across its social media platforms, where customers interact with and express their love for the brand by sharing compliments, posting photos of purchased products, and engaging through likes and comments. This is a brief summary of what Via Marte represents, as the company celebrates four decades of history this year, thanks to its employees, partners, and consumers. This success is reflected in the brand’s three factories in Brazil, exports to all five continents, and the production of 5 million pairs per year. A company ahead of its time, continually winning over the Girls of Brazil.